tea and biscuits

Whether you’re a big fan of the classic digestive biscuit, prefer the fruity punch that a jammy dodger has to offer or if you would do unspeakable things for a custard cream, we already know that nothing goes better with a good brew than a biscuit. You can always have one without the other, but we all know it’s not the same.

How website design and marketing are our own type of duo

Most people see website design and digital marketing as two separate entities. While they certainly are both different and equally important, you shouldn’t really be thinking about one without the other. Every aspect of digital marketing is impacted by website design, and poor web design will lead to a bad user experience.

The clients we work with want their website to perform well in the search engines. This goes without saying. If you have a brand-new website, you want it to rank straight away, so it will begin to generate its own leads or conversions. A website is a communication tool. It is through your SEO (search engine optimisation) and your high-quality content that users will discover your tool in the search engine results page (SERPS) and convert…That is, if they find your website easy to use and it provides them with all the information they need.

The design of your website has the biggest impact on your visitors. UX (user experience) design is always something to be considered. If your website is slow, this will automatically have a negative impact on your ranking. With this in mind, if your website is also difficult to navigate around, users won’t stick around for too long and will click away impatiently if information is not easily digestible. Usability and simplicity have more of an impact than flashy designs.

Something you may have not considered is that paid search (PPC; Pay-Per-Click) also relies on a well performing website. A well-designed website with a quick response time and a user friendly UX design will actually receive higher quality scores in Google AdWords, leading to a lower cost per click (CPC) and a higher position for your great website, resulting in more conversions.

Technology duo

The belief that web design is primarily aesthetically pleasing and that any links to overall website performance are purely user interaction based, is hugely outdated. With Google’s algorithm; which continues to grow and update, it is crucial that you utilise SEO from the lowest levels of your website design to grow your search engine usability based on your well optimised user journey. Separately, the web design and your digital mindset are equally  important, however the two hand in hand are a powerful duo that will leave you with a website that will lead in performance.

How Air can help

Air offers professional and affordable websites for our clients with cost-effective solutions for small and growing businesses. Starting with a user experience design process, we already have the user journey at the forefront of our ideas. This is where marketing comes into the picture.

All our websites are mobile responsive and coded for speed, kept secure and are maintained regularly. An SEO’ers dream… Leaving you to simply think about the content. We will work with you to ensure you get the very best from your new website, and we can then provide digital marketing services to help you grow visitors and enquiries. You can get in touch with us here.

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