What is SEO?
Search Engine Optimisation (SEO) is the process of affecting the online visibility of a website in a search engine’s unpaid, or organic results. Most agencies build websites that are SEO friendly, but generally, they need a push if they are to rank for the competitive terms in their respective sector.
Latest SEO blogs
- Building Local Citations | SEO for local Businesses
- Local SEO 101: Setting Up a Google My Business Page
How can Air Websites help with your SEO?
All the processes we use have evolved in line with Google’s to ensure that you stay penalty free and squeaky clean.
We strategize and research our client’s market and current search engine rankings before we provide our recommendation, so we need to know what makes you tick as a company first. We take the time to research and analyse your market sector. Our insights will show where the best results will come from.
Our enterprise-level analytics and reporting keep the strategy fluid, focussing on more of what works and improving what doesn’t to keep the results coming.
If your website is not ranking well on Google, the first thing to consider is your Onsite SEO (a.k.a On-page SEO). This is the process of making your website search engine friendly by adjusting certain elements on your website.
Using detailed website auditing software, we will assess your website to see where improvement could be made, before working with you to fix potential problems. There are many things that we will check to ensure that they are set up correctly so that search engines can crawl and understand the content and structure of your website.
Offsite SEO is the actions you can take to promote your website on the web other than advertising. The most common being; links pointing to your website from other websites and Social Media Marketing.
Links are an important signal to search engines to determine the trustworthiness. Therefore increasing the number of high-quality links pointing at your website can significantly improve your chances of ranking well.
Using our third-party network, we will help you to build natural links back to your website by placing your content on websites where users will find it interesting and useful. By reaching out to relevant websites and blogs in your industry, you can build valuable relationships that help your business to become highly regarded and trusted.
Visit the Ascensor Website to find out more.