According to Smart Insights (2017), Facebook continues to dominate the Social Landscape as the most used Social Media Platform and maintains the highest audience reach and engagement.
Social Media supports long-term business growth, customer service, building relationships, audience engagement and brand awareness. Here’s some tips for making your Social Media Strategy the best it can be:
This means you need to be posting content consistently, if you want to perceive an active company social media presence then you need to implement a consistent posting strategy (i.e. posting daily).
Social Media provides a business with the opportunity to demonstrate their knowledge and expertise in a specific industry / area.
What do you want to gain from promoting your business on Social Media? How can your business provide value to customers? Why should customers use your business compared to one of your competitors? What’s your unique selling point?
See the guidelines below developed by Brian Peters at Buffer (2017):
• Facebook: 1-2 times per day (8-15 per week)
• Instagram: 1-2 times per day (5-10 per week)
• Twitter: 3-10 times per day (21-70 per week)
• LinkedIn: 1-2 times per day (8-15 per week)
• Pinterest: 5-10 times per day (35-70 per week)
• Stories: 2x times (8-16) min. per week
• Snapchat: 5-20 per week
1. Too many promotional messages – Don’t always be promotional, break it up a bit with the use of company related content / news and other non-promotional content
2. Information not relevant – Ensure all the content you share is industry related to your brand
3. Tweet too much – Referring to the importance of a posting strategy
4. The use of jargon / slang that doesn’t fit the brand – Never use slang, always remain professional with the use of good English and being informal at times to add a bit of brand personality; excite your customers with your brand voice!
• Facebook – 2 weeks and 1 month after
• Twitter – Same day, next Day, next week, 2 weeks and 1 month after
• Google Plus – 1 month after
• LinkedIn – 1 month after
• Pinterest – 1 month after
When creating content either for your website or social media channels, think about the visual aspect of the content. Have you considered using Static / Motion Graphics to help drive engagement? According to kissmetrics (2017), 65% of people are visual learners and 90% of information transmitted to the brain is visual.
• It’s constructive to share and repost credible, relevant content from other companies’ channels
• Read and digest all curative content and look for engagement numbers
• Utilise Facebook Pages to Watch feature (You can find this in the Insights Tab of Company Page)
• Utilise Twitter Lists – Create A Content Hub using a list (e.g. favourite brands)
• Use Instagram to search for relevant hashtags (Always ask permission before sharing a photo)
• 4 to 1 Content Strategy – Back your content up with some curated content from your community
Why invest in Paid Strategy? Reach more potential customers and unlock access to better data
• Let your posts run organically
• Identify your best performing posts
• Identify the right target audience
• Boost with a small amount of money
• Increase budget for best paid posts
• Identify your goal
• Look at your engagement
• Identify key metrics include
• Look at negative feedback