Why use Social Media to promote your business?
According to Smart Insights (2017), Facebook continues to dominate the Social Landscape as the most used Social Media Platform and maintains the highest audience reach and engagement.
2.3 Billion (33%) of 7 Billion People Worldwide are Active Social Media Users
Social Media supports long-term business growth, customer service, building relationships, audience engagement and brand awareness. Here’s some tips for making your Social Media Strategy the best it can be:
- Be Consistent on Social Media
This means you need to be posting content consistently, if you want to perceive an active company social media presence then you need to implement a consistent posting strategy (i.e. posting daily).
- Make your tweets / posts educational and entertaining!
Social Media provides a business with the opportunity to demonstrate their knowledge and expertise in a specific industry / area.
- What Business Goals Will Social Media support?
What do you want to gain from promoting your business on Social Media? How can your business provide value to customers? Why should customers use your business compared to one of your competitors? What’s your unique selling point?
- Your Social Media Goals should be based around increasing your Brand Awareness, Driving Traffic to your Website and Driving Sales
- Start with 1-3 Social Media Channels and Utilise a Social Media Scheduling Tool
- Your Posting Frequency is a Key Factor to consider!
See the guidelines below developed by Brian Peters at Buffer (2017):
• Facebook: 1-2 times per day (8-15 per week)
• Instagram: 1-2 times per day (5-10 per week)
• Twitter: 3-10 times per day (21-70 per week)
• LinkedIn: 1-2 times per day (8-15 per week)
• Pinterest: 5-10 times per day (35-70 per week)
• Stories: 2x times (8-16) min. per week
• Snapchat: 5-20 per week
Beware of the 4 Most Likely Reasons People Unfollow Brands on Social Media:
1. Too many promotional messages – Don’t always be promotional, break it up a bit with the use of company related content / news and other non-promotional content
2. Information not relevant – Ensure all the content you share is industry related to your brand
3. Tweet too much – Referring to the importance of a posting strategy
4. The use of jargon / slang that doesn’t fit the brand – Never use slang, always remain professional with the use of good English and being informal at times to add a bit of brand personality; excite your customers with your brand voice!
Sometimes Repeating Content from First Publishing can be effective…
• Facebook – 2 weeks and 1 month after
• Twitter – Same day, next Day, next week, 2 weeks and 1 month after
• Google Plus – 1 month after
• LinkedIn – 1 month after
• Pinterest – 1 month after
Creating vs Curating Content
When creating content either for your website or social media channels, think about the visual aspect of the content. Have you considered using Static / Motion Graphics to help drive engagement? According to kissmetrics (2017), 65% of people are visual learners and 90% of information transmitted to the brain is visual.
• It’s constructive to share and repost credible, relevant content from other companies’ channels
• Read and digest all curative content and look for engagement numbers
• Utilise Facebook Pages to Watch feature (You can find this in the Insights Tab of Company Page)
• Utilise Twitter Lists – Create A Content Hub using a list (e.g. favourite brands)
• Use Instagram to search for relevant hashtags (Always ask permission before sharing a photo)
• 4 to 1 Content Strategy – Back your content up with some curated content from your community
5-Step Facebook Ad Strategy
Why invest in Paid Strategy? Reach more potential customers and unlock access to better data
5 Step Paid Strategy
• Let your posts run organically
• Identify your best performing posts
• Identify the right target audience
• Boost with a small amount of money
• Increase budget for best paid posts
How to Choose a Post to Boost
• Identify your goal
• Look at your engagement
• Identify key metrics include
• Look at negative feedback