PPC stands for pay-per-click, a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Paid search is the fastest way to get new traffic, and most digital marketing strategies have an element of PPC to get you off the ground quickly, this can include advertising for new prospects and remarketing to existing contacts
AdWords gives you the ability to reach a customer or client the minute they go online and search for your products or services. A product of Google, AdWords is an advertising service that enables advertisers to show clickable ads in Google’s search results.
Facebook ads run on the same pay-per-click (PPC) payment model as Google AdWords. But instead of targeting customers when they are searching for your products or services, they allow you to utilise the amount of personal information in Facebook’s database to create targeted campaigns.
By using research we have gathered into your target market, we can create buyer personas and target Facebook users based on their; age, sex, location, education, interests, politics, job title, marital status, etc.
We’ll work with you to set goals and meet them, tweaking plans and tactics along the way.
Visit the Ascensor website to find out more.