If you run a local business in today’s digital world, you’ll understand the challenges that come with marketing your business locally online.

Local SEO is much different than your typical SEO campaign. Local SEO is the practice of building reliability and relevant signals around specific locations rather than a generalised query.

72% of consumers who did a local search visited a specified location within five miles and 78% of local-mobile searches result offline purchases. Local searches lead 50% of mobile users to visit stores within a single day, so it’s plain to see the power of utilizing local SEO can have over your business.

This is just the tip of the iceberg when it comes to local SEO, but implementing these simple steps are a great start and will greatly increase your chances of ranking well in the SERP’s.

Find out how Air Websites can help with your Local SEO.

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