Two of our Air Websites in Google’s super-fast AMP format have been featured by Google in a global showcase of web design firms which are successfully using Google’s Accelerated Mobile Pages (AMP) web code.

AMP Air Websites

We are delighted to be included by Google in their best practice providers of AMP for WordPress-based websites. The showcase features 141 sites worldwide — and two of these are built here in Leeds by Ascensor.

The two websites, created by our team and featured in the showcase are Leeds-based video and animation firm Feature Media and York-based financial planners Forty One Consulting.

Accelerated Mobile Pages web code was launched by Google in 2016 to ensure that mobile webpages can perform at the optimal speed.

When it ranks websites in search results, Google AMP puts an emphasis on the speed at which sites operate, and it also prioritises sites that feature the AMP coding. More customers are using their mobile phones to access the internet, and mobile internet access has now overtaken desktop access.  Increasingly, internet users expect mobile web pages to load quickly.  This is especially important when customers are browsing online retailers, where customers expect lightning-fast load speed.

Some users believe that slow web page loading on their phone is caused by the strength of their mobile signal or the quality of their wi-fi. Whilst these can influence loading speed, it’s usually the technological design of the mobile website which is the main determinant of page loading speed. Unlike traditional mobile pages, Google AMP pages are automatically stored (or cached) by Google AMP Cache, providing much faster load times on Google search. 

Our maxim is that we build engaging, high-performing websites for Ecommerce clients of all sizes, from start-ups to PLCs.  What they all have in common is the need for their site to load quickly so that customers don’t abandon their site and move to a competitor’s instead. AMP technology is pivotal in our ability to achieve this for our clients.

AMP Air Websites

Global Recognition

Globally, more than 1.5 billion AMP pages have been created to date, and the AMP format is supported by more than 100 leading analytics, ad tech and content management providers, so the footprint of this technology is massive.

We are one of a huge number of website developers, globally, who have adopted AMP coding, which is why being showcased by Google as an AMP expert, with two of our website designs being featured by them, is a significant achievement.

Are you interested in AMP? Speak to our AMP experts now and let’s speed up your site!

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