Being a small business owner can be challenging when you feel like you have hundreds of tasks to juggle while also trying to stay ahead of your competitors.
Keep your business thriving and successful can seem an impossible task, but it doesn’t have to be. Here are five things that you need to know as a small business owner to help your business grow.
1: A website is essential
It goes without saying that a website is crucial for your small business. A clear, intuitive site that shows your services and products will increase your customer reach. Your website is a digital representation of your business, so if yours is slow and messy it can reflect badly on you and your business.
If your website is outdated, maybe it’s time for an update to pick up some more web traffic. Your online presence communicates your values as a business and although you may only be open 9-5, having a website means you can be contacted 24/7.
It’s important to opt for a mobile-optimised website, and one that loads quickly to keep potential customers’ attention.
2: Get active on social media
Being active on social media platforms is a great way to get your business out there when you’re starting up, or to engage with your customers when you’re up and running.
Many platforms offer great opportunities for feedback, and with customer reviews on your page potential customers can establish that your business is genuine.
Adding videos and photos of your services and products will be visually attractive for your audience. Using social media like Instagram means you can create your own business portfolio, by adding hashtags you will show up in specific searches for your target audience and more people will view your content.
3: Plenty of business apps can help
There are plenty of apps out there designed for business owners and your mobile device can help keep you sane, if you use it right! Whether it’s to keep yourself organised or share information with your employees or customers, using online apps can boost your productivity and make you feel have more control over your business.
Even the use of a group calendar can make things run much smoother in a small business. There are plenty of apps to control your accounting and payroll and your staff’s hours and holidays, plus there are apps for your employees to clock in and out, removing the stress of working out hours for both you and your staff.
4: Use Google My Business
Google My Business is a great way to increase traffic and sales for your small business. By signing your business up, for free, your details will be displayed when keywords are searched for in a local area. Your company will be shown with your contact information, a link to your website, photos and maps with directions.
Being visible on local searches can lead to an increase in traffic and sales and attract reviews and new customers. Google My Business is a vital part of your local SEO strategy as it makes it much easier for your customers to find you.
5: Keep a close eye on your competitors
It’s healthy to occasionally check up on your local competitors. Seeing what your competitors are offering can help you set your goals competitively and help you respond to rival campaigns, making your company stand out and open your eyes to things you could be doing better.