Whether you’re a new business getting started or an established business making its first digital leap, you might be unsure how to start with your first professional website. In this guide, we will help you decide what type of website you need and how you can get started on your first professional website.

Understand the type of website you need

Once you have realised you need a website, you will most likely know your own reasons for this. You might require a brochure website to showcase the services you offer and encourage people to email or ring you for a booking. You might want to set up an Ecommerce store to sell products online, or you might want a page for your business to encourage more people to visit your location. Once you understand what type of website will best suit your business, you can begin to think about what content you will need.

Pick a design that suits your business

Once you have decided on the type of website you need for your business, you should pick a website design that will suit your business type. Have a think about what type of content you have, if you would like a brochure website you should think about what pages you need. If you blog regularly, you might need a website that is built around your blog and allows you to feature your posts across the home page. If you want to sell products online, you might want to look for an Ecommerce design that works for you and your industry. If you want a lot of images, you should look for a design that can showcase your sector images in the slider, or go more text-based. You should have a think about the key elements of web design and decide what will work for your website.

Branding

If you already have a logo & colour scheme, then that’s great. Logos, names, tones and personalities allow your customers to get more familiar with your business and help them remember it. Give your Air Business Manager as much information as you can about your branding colours, images and your logo (if required), as you want your website to reflect your brand’s look and feel and share the same values. Part of the process of building your website will be finding a style that works for your brand, so you can always ask for advice if you are stuck on this part.

Content

Depending on the number of services you have, product pages, blogs or information what makes your business tick, you want to express it all in your content. Have a think about what you want your website to say about your brand. After you have chosen your new website design, it is important to think about what content you are going to need for your business.

What photos do you want to use? You can find brilliant free stock photos on Pexels or Pixabay if you don’t currently have any high-quality images you can use. If you do not have the resources or time to provide your own written content about your business or services, Air websites can also refer you to our copywriting team so that you can get professional written copy for your brand new website.

Get your website off the ground

Each Air website takes one of our responsive and professional designs and is personalised to suit your business. You get the benefit of a unique website that is built specially for your business, without the cost of a bespoke site. You get the best of both worlds, high quality at low cost. Get started with an Air website today.

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