Our Client

The Traditional Starch Company supplies traditional laundry starches in volume – spotting a gap in the market because supermarkets had stopped selling starch in favour of laundry sprays. Modern is not always better,  spray starch is not as effective and so Kershaw’s stepped up to meet the demand.

Unfortunately, our client was unable to manage the content of their previous site and after seeing our Air Websites adverts in the local press, they got in touch to see if we could help, and of course we could!

What the project entailed

The initial discussions resulted in our presenting a couple of suitable Air designs to meet the requirements for website content and sitemap. The Technology design was chosen as the best fit and we got to work. This project had some bespoke features including the integration of Paypal Buy Buttons.  This is the first Air Websites website that can handle payments (although it is not full Ecommerce as doesn’t have a basket).

We worked to a tight deadline (because prices needed changing on the previous website but it was inaccessible) and turned things round inside two weeks, from initial proposal to go-live. Not bad eh?

The Traditional Starch Company

Air Design to Finished Product

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What The Traditional Starch Company said

From our first conversation, it became apparent that our new website would be in good hands. The brief was understood fully and Jeannette took us through every stage so that we were confident the new site would not only look fantastic but would perform perfectly. She was able to come up with suggestions for its day-to-day management, particularly blog content and focus, that have made it a real marketing tool.

Now it's your turn


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