Creating a blog content plan is essential if you want to make sure that website is served with regular, fresh and engaging content that is created efficiently with the time that you have available. We all too often hear cries from our customers that they don’t know where to start or if they do, regular blogging falls by the wayside.
Having a content for your small business website means that when you sit down in front of your screen to write your post, you already have an idea of what you are going to write. And, if you are like most of our customers, you don’t have the time to for writer’s block. Also, plans can be changed, but only if you have a plan in the first place.
Hopefully, you have already read our blog about optimising your website for SEO and already have the keywords you want to target with your SEO. This is a great place to start. You can use these as a basis for series/topics that you can use to group related posts together. These should be engaging posts that are intended to inform or entertain your audience.
Alongside this, you should also create ‘Hygiene’ content. This is content that will capitalise on existing users interests and is designed to pull users in based on what they are searching for. It can also serve as an extensive FAQs section, where you can use these blogs to explain terms used on your website or in your industry. This will help you to appear in featured snippets on Google, increasing your authority within your field.
Create a spreadsheet and list the ideas that you have come up with and split them into sections.
How often you post will differ from business to business (how long is a piece of string?). But, what we do know is that quality is always more important quantity. So, if you are new to the idea of blogging we would suggest starting with a small commitment (say, one a month) and then build up.
Now that you have your frequency, create a new tab on your spreadsheet and format it like the one below with the following columns and add you content ideas:
After you have you placed all your content, you could then think about adding posts around product launches that you have planned or even key business dates. By now you will probably have a pretty full content plan for the year, which will help you to create regular content bolstering your SEO efforts.
If you find yourself struggling to keep on top of it, why not speak to our marketing team to see how we can help.