Are you ignoring the benefits E-commerce could have for your Small Business?
With the number of small and medium enterprises adopting E-commerce as part of their sales and marketing strategy is expected to grow to 50% by 2020. But, is your Small Business in danger of being left behind? Whether your product catalogue is made up of a small number of high ticket items, or you have a warehouse full of unique SKUs, E-commerce websites are highly flexible. They offer a vast array of customisable options making them perfect for any business sector you may operate in.
Here are some other benefits of E-commerce that you should think about:
Stay open 24 hours a day, 7 days a week
One the main benefits of an E-commerce website is that a Business Owner will no longer be constrained by their store opening times. Therefore, your website will enable your customers to browse your products 24/7/365 and make purchases whenever they choose, whether that’s early in the morning or the middle of the night. This will help to boost your sales, by having more opportunities to increase orders.
Keep Eye on Consumers’ Buying Habit
Using Analytics, you will be able to easily keep an eye on what the habits and interests of your consumers. This will give you the opportunity to tailor their experience based on individual requirements.
E-commerce has quickly become one of the preferred ways of shopping for many consumers. This is down to its convenience and ease of use. They now have the ability to buy products any time of day and from anywhere in the world. All they need is access to a web browser. This allows consumers to save lots of their own time and money, by searching for what they want easily and making purchases online.
With the right E-commerce website, you and your business have the ability to grow and evolve to meet market demand. You can easily introduce different sales channels and reach a wide range of market segments.
Contact Air Websites today and let’s start the discussion around how together we can help turn your e-commerce ambitions into a reality!