The Internet is an ever changing and evolving beast. And to keep up, as a business owner you need to make sure that you do the same with your own website. If done in the right way, it will ensure that your Business is accessible to anyone with a Desktop, Laptop, Tablet or Mobile Phone and obviously, an internet connection. Here at the Air Websites, we have put together a list of signs that you need to update your existing website.
How you measure success can vary from Business to Business, the important part is that you are measuring something. Therefore, you can use this data to analyse your progress and make the relevant steps to grow and improve.
So, are you generating enough leads for your sales team? Are you visitors buying products from your e-commerce website? if the answer is ‘no’, then you need to make steps to make your website better at converting.
A website needs to scream the basics at everyone that lands there. Don’t leave your visitors guessing, or they will look elsewhere. As a business owner, you need to make sure you know the purpose of each page on your site and convey that clearly to the user.
Ask yourself the following for each page on your website;
The design of your website needs to be consistent throughout. What happens when you use one design on your homepage and another on your product/service page? Well, it just looks like a confused mess that will end up making your potential customers turn off. By matching all the design elements on all your pages you will make your website look professional.
Similarly, if every page on your website has a purpose, you need to make sure that your visitors can navigate between them. There’s nothing more off putting than not being able to figure out how to get the information that you want. Good website design should mean that you are never lost on a website.
One of the most important elements of making sure your site is evolving is keeping the content up to date. Being a Small business owner, you are probably already wearing many different hats. Therefore, if this process is difficult you are more than likely going to forget about it completely.
A website, such as the Air Websites Hard Worker design, comes with a CMS which is fully content manageable. Which means you will be able to edit your web content, embed videos, upload images with ease.
As we wrote about in our blog post Is WordPress perfect for creating cost effective Web sites? – Mobile now drives almost 60% of all website traffic. Therefore, it is important that you think about the experience for users accessing your website via mobile devices. If your site doesn’t look great and work well, visitors will head elsewhere.
You would be surprised but a large percentage on Small to Medium sized businesses in the UK still don’t have a responsive website.
By now you have probably heard a thing or two about SEO. You probably know that it is important for your site to have good SEO. If there are issues with the structural elements of your site, such as; a lack of title tags, description tags and keywords, then this may be the reason you are not getting enough visitors to your site.
High-quality content is paramount to the success of your website. If you want visitors to keep coming back, then it is essential that you make a good first impression. To do this you need to first make sure that your homepage clearly describes what you do and/or provide. You also need to look at how your content is written; is it written for a human or a search engine? Are your blogs salesy or educational?
Website security updates can be confusing and often frustrating to implement. But with the rise of cyber criminal activity, you need to make sure your website is secure to prevent hackers breaking their way into your online business. The longer you for go your site’s security, the more open your site and business is for damage.
If you are interested in a site that better reflects the hard the work you have put into your Business, that is easier to manage, generates leads and gets you closer to your goals? Get in touch now
