User experience (UX) is the overall sense a person has when using your product or service. In a digital sense, this is how easy or pleasing the interaction with your web or mobile site is. Get this wrong and you will struggle to deliver any results from your marketing efforts. This is because users won’t stick around long enough to discover how great your business is. Here are some signs your site is not up to scratch.
Okay maybe not, but the speed of your businesses website is extremely important. Slow websites lose traffic before users get a chance to engage with your content. On average 40% of website traffic bounces if a site takes over 4s to load. So, ask yourself, are you losing out on business down to the speed of your website? If you are not sure, test your website page speed.
The navigation and design of your website need to be consistent throughout. There’s nothing more off-putting than not being able to figure out how to get the information that you want or being stuck in a content loop. Good website design should mean that users are never lost on a website.
If you ever been on a companies customer service page and have been confronted by a picture of a customer service agent did it look like the person actually worked for the company, or could you tell right away that it was a generic, stock photo? Think about how you would have felt if you had seen a picture of the person who was assisting you.
It’s 2017. Enough said.
Your website needs to shout the basics at everyone that lands there. You should never leave your visitors guessing, or they will look elsewhere. As a business owner, you need to make sure you convey a simple message of your products or services. Therefore, you should make sure that you use keywords that visitors will be expecting to see.
On the flipside, you don’t need to go overboard. Visitors still need to be able to read your content. Look at the example below:
“Are you looking for a cheap bike? If you’re looking for a cheap bike, look no further. Our cheap bike website is the best place to order your new a cheap bike. Feel free to check out our selection of cheap bikes from our cheap bike selection below.”
It’s rather off-putting, right?